About usOur information designs are powered by Max’s expertise in schematic map design and Sietske’s skills to untangle and explain complex issues.
Dr Maxwell Roberts - Psychologist/Information Designer
Proprietor Tube Map Central
Max creates challenging designs and investigates their usability and aesthetics. He has authored four books on maps: his self-published work, Underground Maps Unravelled (2012), has sold over 1500 copies. Research has been published in Transportation Research, the Information Design Journal and the International Journal of Human Computer Studies. Designs have been exhibited in Germany, Austria, the USA, and the UK. In 2018 Max’s Chicago El map was awarded a place in the 4th Edition Atlas of Design. He was nominated for the Design Observer 50 Books 50 Covers Competition in 2013. His recent book on airline mapping, co-authored with Mark Ovenden, published by Penguin, was shortlisted for the Edward Stanford Travel Writing Awards.
Sietske de Groot - Regulatory Affairs Consultant
Director and Founder of TradePeers Ltd
Sietske has been training businesses to prepare for Brexit since 2018 and she was looking for engaging, visual ways to explain the complexities of Brexit for time-strapped managers. She came across Max, who wanted to experiment with applying information design principles in other ways than transport network schematic maps and signage. Brexit Mapping was the start of a journey and a learning curve in visualising complex issues and policy concepts.
Sietske holds a double Masters degree in Political Science and French Linguistics from the two universities in Amsterdam. She has lived in The Netherlands, France, Belgium and the UK, and worked with several partners in other countries, including the USA.
Why we created the Tube Map of Lockdown Economics
Our info designs in the news
The American Geographical Society featured the Brexit Tube Maps as map of the week.